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Driving Innovation Through Knowledge
Research and Insights
Our annual research reveals how brands are leveraging creator marketing:
Top Goals
Loyalty & retention (57%), sales generation (52%), awareness (50%).
Budget Trends
91% of brands increased digital marketing budgets in 2025; Creator Marketing ranked #1 by 24% of respondents.
Integration
58% use creators to generate UGC for Retail Media Networks; 53% align creator campaigns with RMN timing.
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