top of page
Driving Innovation Through Knowledge
Research and Insights
Our annual research reveals how brands are leveraging creator marketing:
Loyalty & retention (57%), sales generation (52%), awareness (50%).
Top Goals
Budget Trends
91% of brands increased digital marketing budgets in 2025; Creator Marketing ranked #1 by 24% of respondents.
​58% use creators to generate UGC for Retail Media Networks; 53% align creator campaigns with RMN timing.
Integration
bottom of page