Who We Are
The Creator Marketing Institute is a global hub for advancing knowledge and practice in the creator economy. We help businesses integrate creators, media, brands, and retailers to engage customers and drive measurable growth.
Our Approach
The Creator Marketing Institute is a global hub for advancing knowledge and practice in the creator economy. We help businesses integrate creators, media, brands, and retailers to engage customers and drive measurable growth.
Why It Matters
Creator marketing improves brand sentiment, increases awareness, and drives sales.
​Lifestyle creators and ambassadors are now the most influential categories for brands.
Leadership
Frank Dudley
President, The Creator Marketing Institute
Professor, Northwestern University
Frank Dudley is a recognized authority in digital marketing, media innovation, and creator-powered commerce. He began his career as a founding leader at the Internet Advertising Bureau and has since led marketing and growth initiatives at multiple category-defining companies, including firms that achieved successful IPOs. Frank is the founder of the Financial Marketing Institute and a Northwestern University faculty member, where he teaches Creator Marketing and Commerce Media. He frequently presents industry research and speaks at leading events such as VidCon and ANA forums.