Learn More About The
On-Demand Class and Book
About the On-Demand
Creator Marketing and Commerce Media Course
Creator Marketing and Commerce Media is an eight-module online program designed to help marketers harness the power of creators and commerce media to build trust, educate customers and drive measurable outcomes.
Participants Will Learn How To
Make the strategic case for creator marketing and commerce media
Plan across the full Customer Choice Journey, from awareness to advocacy
Identify, brief, and co-create with the right creators
Connect creator content to retail media and the commerce media stack
Amplify with paid media and AI targeting — and prove ROI
Build and scale compliant, long-term ambassador programs
Module 1 - Foundations & the Customer Choice Journey
Start with the big picture: why creators and commerce media
have converged into one of the most powerful growth systems in marketing — and the framework you’ll use to plan every campaign that follows.
Module 2 - Audience Strategy & Creator Identification
Great campaigns start with the right audience and the right creators. Learn to move past vanity metrics and choose partners who genuinely move customers to act
Module 3 - The Edge — What Makes Creators Deliver
The biggest predictor of campaign success isn’t follower count —
it’s “the Edge,” the specific creative contribution a creator brings.
This module shows you how to find it, brief for it, and measure it.
Module 4 - The Brief & Contnet Co-Creation
Turn strategy into content that feels authentic and sells. Learn to write briefs creators love and co-create work that’s built for the platform — and for the checkout.
Module 5 - Commerce Media Fundamentals
Commerce media is where influence meets the transaction. Get fluent in the fast-growing world of retail media networks and shoppable platforms.
Module 6 - Amplification — Paid Media, AI Targeting & Performance
Once you have content that works, scale it. Learn to amplify creator content with paid media and AI, and to optimize every dollar for return.
Module 7 - Compliance & Scaling for Long-Term Value
Protect your brand and build something lasting. Learn the disclosure and compliance essentials, then turn one-off campaigns into durable creator programs.
Module 8 - Capstone — Your Integrated Strategy
Put it all together. Build and present an integrated creator and commerce media plan — the work that earns your certification and gives you a portfolio-ready deliverable.
Your Falculty
A leading educator and strategist in marketing innovation, digital transformation, and brand strategy, Frank teaches Creator Marketing & Commerce Media at Northwestern University and is the author of the forthcoming Wiley book on which this course is based. He speaks globally on how organizations can leverage creators and commerce media to drive meaningful business growth.
Frank Dudley - President, Creator Marketing Institute; Professor, Northwestern University
Pricing and Enrollment
On-Demand Certification
$995
Per Participant
Everything you need to complete the certification at your own pace
Your Enrollment Includes
24 Video Lessons
8 Comprehensive Modules
On-demand lessons you can watch
anytime, anywhere.
Complete the full curriculum from strategy to execution.
Notes and Templates
Downloadable resources to support your learning and save you time.
Capstone Review
Receive feedback on your final project from experts.
Verified Digital Certificate
Showcase your achievement on LinkedIn and your team
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Learn more about the Creator Marketing and Commerce Media Course
