Frank Dudley is a lecturer at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications, where he teaches graduate‑level courses in Digital Marketing & Media Innovation, Creator Marketing & Commerce Media, Marketing Strategy, and Advanced Applications of IMC. His teaching integrates platform‑centered media analysis, applied communication strategy, and contemporary research on audience behavior, media systems, and the creator economy.

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In addition to his work in the classroom, Frank has developed several global executive‑education programs focused on MarTech strategy, customer experience, AI‑enabled marketing, and creator‑driven communication models. His applied research spans digital marketing, creator ecosystems, and intelligent media systems, and he regularly produces thought leadership and contributes insights at industry conferences and professional events.

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Frank also brings deep practitioner experience through his leadership roles with the Financial Marketing Institute and the Creator Marketing Institute, where he develops curricula, conducts research, and trains marketing and media teams. He serves as an Associate Director of Northwestern’s Retail Analytics Council, contributing to research in consumer behavior, retail media, and applied AI in commerce environments.

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He is the author of the forthcoming book Creator Marketing & Commerce Media: How Creators Can Build Brands and Drive Sales (Wiley), publishing in Fall 2026.