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The Summit

Day 1 - Thursday 4, February 2027

Session titles are final. Speakers and panelists are being confirmed through autumn 2026

7:30 - 8:30 AM

Executive Arrival and Networking Breakfast

BREAKFAST AND REGISTRATION PARTNER

A focused networking experience for senior leaders. Optional curated seating groups based on industry and functional role support peer-level discussions before the program begins

8:30 - 8:45 AM

Opening Remarks: The Future of Marketing is Creator-Driven

Platinum Sponsor

Sets the strategic context for the day. This session outlines the shift from fragmented marketing channels to an integrated model where creators drive influence and commerce media enables scale, targeting, and measurement.

8:45 - 9:15 AM

Keynote: The New Era of Creator Marketing

This keynote defines creator marketing as a strategic, long-term partnership model that drives measurable business outcomes across the Customer Choice Journey, from awareness to advocacy.

 

The session reframes creators as core components of modern marketing infrastructure rather than tactical channels, and introduces the frameworks required to integrate creators across brand, media, and performance strategies.

9:15 - 10:10 AM

Session 1: Scaling Creator Marketing from Campaigns to Ecosystems

15 - MINUTE INTRODUCTION BY GOLD SPONSOR · 40 - MINUTE PANEL

How leading organizations are shifting from campaign-based influencer marketing to always-on creator ecosystems.
 

Discussion focuses on aligning creators to different stages of the Customer Choice Journey, building creator portfolios, and developing repeatable operating models that deliver sustained growth

PANELIST INCLUDE:

  • Head of Creator Marketing at a global brand

  • Creator platform or ecosystem leader

  • High-Growth DTC or enterprise marketing leader

  • Strategic Creator or Entrepreneur 

10:10 - 10:25 AM

Networking Break

BREAKFAST AND REGISTRATION SPONSOR

10:25 - 11:25 AM

Session 2: Data, AI and Personalization in Creator Strategies

15 - MINUTE INTRODUCTION BY GOLD SPONSOR · 45 - MINUTE PANEL

How AI and data are transforming creator marketing into a system driven by insight, precision, and continuous optimization.
 

Topics include AI-driven creator selection, predictive performance modeling, personalization at scale, and the role of data in improving outcomes across each stage of the Customer Choice Journey.

PANELIST INCLUDE:

  • Head of Data Science or Marketing Analytics

  • AI or MarTech platform executive

  • Retail or commerce media data leader

  • Performance marketing leader

11:25 - 12:25 PM

Session 3: Executive Case Studies

NON - SPONSORED SESSION

Real-world examples of how organizations are operationalizing the convergence of creator marketing and commerce media. 
 

Case studies illustrate how brands move from awareness to measurable revenue and long-term advocacy by integrating creators across channels and commerce environments. Speakers include senior brand and platform executives presenting proven strategies and measurable business outcomes

12:25 - 1:25 PM

Executive Networking Lunch

EXECUTIVE LUNCH PARTNER

Curated discussion tables organized around key themes such as creator strategy, commerce media, AI, and measurement.

1:25 - 1:55 PM

Keynote: Commerce Media as the New Growth Engine

This keynote positions commerce media as the infrastructure layer that connects content directly to commerce. 
 

It explores how retail media networks, financial media platforms, and omnichannel ecosystems enable brands to scale creator influence, target audiences using first-party data, and measure performance through closed-loop attribution

1:55 - 2:55 PM

Session 4: Commerce Media in Action

15 - MINUTE INTRODUCTION BY GOLD SPONSOR · 45 - MINUTE PANEL

How organizations are building and monetizing commerce media ecosystems.
 

Topics include retail media networks, financial services media platforms, marketplace 
monetization, and integrating creator content into commerce environments to drive 
measurable outcomes

PANELIST INCLUDE:

  • Retail Media network executive 

  • Financial services or banking media leader

  • Marketplace or platform executive

  • Brand-side commerce or media leader

2:55 - 3:10 PM

Networking Break

BREAKFAST & REGISTRATION PARTNER

3:10 - 4:10 PM

Session 5: Measurement, Attribution and ROI

15 - MINUTE INTRODUCTION BY GOLD SPONSOR · 45 - MINUTE PANEL

One of the most critical challenges in modern marketing: how to measure performance across the Customer Choice Journey using stage-specific metrics and closed-loop systems.
 

Discussion includes incrementality, attribution models, retail media measurement, and 
aligning metrics with real business outcomes rather than engagement alone

PANELIST INCLUDE:

  • Head of Marketing Analytics or Measurement

  • Attribution or analytics platform executive

  • Retail or commerce measurement leader

  • Strategy or advisory expert

4:10 - 4:40 PM

Closing Executive Dialogue: What Winning Looks Like in 3 Years

A forward-looking discussion on how creator marketing, commerce media, and AI will reshape marketing organizations, operating models, and competitive advantage.
 

Themes include integrated growth systems, the evolution of the marketing function, and the future role of creators as core infrastructure in enterprise marketing.

4:40 - 4:50 PM

Closing Remarks

Summary of key insights and next steps for building integrated creator and commerce 
media strategies.

4:50 PM onward

Creator Commerce Leadership Reception

BOOK SIGNING HOSTED BY THE BOOK LAUNCH PARTNER

The summit concludes with continued opportunities to connect through the broader Creator Marketing Institute network, reinforcing the event as the foundation for an ongoing executive community. Frank Dudley signs copies of the book during the reception

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